Don't Go Bacon My Heart

It’s been proven time and time again that one of the fastest ways to a person’s heart is good food. So when we wanted to feature Starbucks’ Double Smoked Bacon Sandwich, I knew I had to put a little extra love into the chalkboard design.

The song “Don’t Go Breaking My Heart” came to my mind when I started playing around with bacon puns. How fun would it be to use that famous line to get people excited about one of the cafe’s most iconic sandwhiches! I tested it out with my team and everyone loved it and immediately started singing and dancing! The idea was born and I got to work!

To grab the viewer’s attention, I drew some giant bacon strips hugging the “Bacon your Heart” line and leading their eye to those smoky, delicious sandwiches. The perk about Starbucks is that if you’re craving breakfast, you can find it all day at the cafe! So I added the note at the bottom to make sure people knew it was available all day. I’m so happy to say it was a hit and our sales of that delectible sandwich went up by 15% during the entirity of the chalkboards display time!

In addition to makin’ bacon, I added some fun to our snack bins! Sometimes, all you have to do is ask the right question and it gets people moving. Because we wanted to help satisfy our customers’ hunger with our easy grab and go snacks, we thought a “Hungry?” sign would be perfect for when you’re in a pinch and need a quick snack. Not only did the signs bring more awareness to the snack bins and encourage customers to take a peek at what we had to offer, they also satisfied my creative hunger! So all in all, I‘d say this little project was a win win for all!