Conmebol Libertadores

While at Telemundo Atlanta, I designed promotional and social media graphics for client campaigns and studio-run promotions, such as the Conmebol Libertadores tournament, one of the most prestigious soccer tournaments in all of South America. The tournament was set to premiere on the station’s programming, and we wanted to make sure everyone knew about it. To bring awareness to the premiere and get people excited for the game, I created eye catching, branded graphics that we later posted on Telemundo Atlanta’s Facebook and Instagram pages.

I first created three main graphics that provided all the information that our viewers needed to know about the game’s premiere. I created two separate graphics for each team in order to drive higher engagement to the posts and create some lighthearted competition among fans.

To drive traffic from the station’s social media accounts to the news teams’ articles, I created two more graphics consistent with the original design. Finally, I created a third graphic highlighting each team’s most important stats.

I’m grateful for my team and their guidance through the process of creating these graphics. The design process really pushed my creativity and skills to new heights! I am so proud of the designs and I feel honored to have been the creative behind this awesome campaign!

Courtesy of Telemundo Atlanta.